The Burger chain Grill teamed up with social media stars The Inspired Unemployed to launch a plant-based burger.

The creative duo behind The Inspired Unemployed, Steel and Ford, have created a colorful take on Grill’d’sGrill’d’s new meat-free Impossible Burger line, available on OnlyFans.

In burger-themed video clips, available on Grill’d Only Fans, the comedy duo eats “juicy” burgers in a video room. They include sexually explicit content for which the subscription-based video platform gained fame during the pandemic.

We understand that when people think of plant-based burgers, they picture dry, bland meat. But we wanted to show everyone that the new Grill’d Impossible burgers are just as juicy, saucy and meaty as ever,” the Inspired Unemployed said.

With more than 1.2 million followings on Instagram, the duo has developed a cult following of young Australians who enjoy their offbeat sketches.

Grilled Burgers falls under Australia’s $8.5 billion burger franchise industry, with 145 restaurants known for their RSPCA-approved chicken burgers, plant-based options, and beer and wine.

Grill’d sell Impossible Burgers for the first time in Australia, following the burger’s launch in the United States five years ago.

There are four new burgers in the Impossible Simply Grill’d range priced between $13.50 and $16.50: Impossible Vegan Cheeseburger, Impossible Garden Goodness, and Impossible Australian.

The patties were developed by the US plant-based burger startup Impossible Foods, which raised $432 million before the pandemic, with celebrity investors such as Jay-Z, Katy Perry, and Serena Williams backing the raise.

The founder and managing director of Grill’d Simon Crowe, said he was “thrilled” about offering Impossible burgers, which taste similar to beef while being 100% vegan.

“The Inspired Unemployed burgers are unbelievably mouthwatering, delicious and made for people who love meat,” he said.